How Energy Utilities Use IfThenAds
A major US energy utility utilized IfThenAds’ weather triggering to promote energy savings programs during periods of both high and low temperatures across its service area. Approximately three dozen campaigns used weather triggering to bid adjust search and display ads when temperatures surpassed 95°F in the summer, or when snow or sub-freezing temperatures were present in the winter. The results were clear. With over a thousand triggers throughout the flight, ad impressions spiked when incliment weather was present. That led to more clicks and customer engagement.
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